Over ten years of experience writing punchy, ten word sentences.
About Me
I’m a Freelance Copywriter who has created smart, strategic work for some of the biggest brands in the world. But my family still thinks my job is making sure that the © symbol is in the right place.
Awards
My grade 8 class only had four kids, and I didn’t win any awards at grad.
But I did win these awards.
So, suck on that, Brett, Terry, and Carissa.
#4 on the Creative Report Card 2019
Cannes Lions
The One Show
D&AD
London International Awards
Clios
Kinsale Sharks
Webby Awards
Art Directors Club of Canada
Marketing Awards
Media Innovation Awards
Canadian Marketing Awards
Applied Arts
AToMic Awards
Promo! Awards
Extra Awards
Cassies
National Advertising Awards
Shopper Innovation Awards
BOYS DON’T CRY
White Ribbon
Launched on Canada’s National Anti-Bullying Day, the spot examined the roots of toxic masculinity to create conversation and promote a healthier view of masculinity.
FORD EXPLORER STREET VIEW
Ford Canada
To showcase the 2020 Ford Explorer’s capabilities, we sent it to explore where no Google Street View vehicle had gone before.
IT STARTS WITH YOU
Scotiabank Investment
A campaign highlighting how Scotiabank’s investment solutions adapt and change for people as they grow.
SHARE THE BATHROOM
IKEA
A media first, we gave Canadians the power to create custom IKEA bathroom ads that would only appear on their home network. That allowed people to tell their roommates, family members, and significant others how sharing a bathroom could be better in private.
BANNER AD CURSE
SVEDKA Vodka
To connect with Millennials during the spookiest time of year, we took delicious SVEDKA cocktail banner ads and made them creepy contextual retargeting ads that haunted and taunted people.
HOW TO BE CANADIAN
VH Sauces
Like ketchup chips, milk in bags, and Smarties, VH Sauces are uniquely Canadian.
SAVE THE EVERYTHING
Government of Ontario
We created a hyper-personal campaign that displayed the Ontario Climate Change Plan's real purpose: to fight climate change and save all the things we love about Ontario.
GO WIFI PLUS
Metrolinx
GO WIFI Plus is a streaming portal that gives riders on GO access to shows, podcasts, music, e-books and more. It’s the GO, plus entertainment.
RESUME
I Paid Them
Humber College 07-08
Bishop’s University 00-05
They Paid Me
Freelance 21-Present
BBDO 19-21
Bensimon Byrne 15-19
Leo Burnett 07-15